Monday, October 27, 2014

Today: My Morning Jacket releases 'This Land is Your Land' cover

Today, Oct. 27th, North Face released a commercial of My Morning Jacket covering Woodie Guthrie's iconic "This Land is your Land" in the North Face's largest brand campaign in company history. The commercial is on youtube, and is also being released on Itunes, with The North Face giving a percentage to 21st Century Conservation Service Corps (up to a 1/4 a million dollars depending on the amount of downloads).

Guthrie was associated with several communist groups throughout his life, and This land is your Land, can be seen as a call to the working man to demand his or her equal rights as an American, and not so much as a call to shop for outdoor accessories but possibly Guthrie wouldn't mind the donations going to environmental conservation.

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